IFA Messe Berlin Annual Press Conference 2015
In April 2015, almost 400 journalists from over 50 countries met in Malta for the IFA 2015 Global Press Conference. This was the second time the event was held on our island following the successful hosting of the event in 2009. IFA is the world’s leading trade fair for consumer electronics and home appliances and takes place yearly at the Berlin Exhibition Grounds (Expo Center City) in September.
20Twenty together with their German partner, Sollik, spent months meticulously planning the three-day event. Delegate’s had the opportunity to visit The Manoel Theater in Malta’s capital, Valletta were they met Prof Alexiei Dingli, Mayor of Valletta,V18 Chairman Mr Jason Micallef, Artistic Director of Manoel Theater and the Grandmaster of The Knights of Malta. During their exploration through Valletta, 20Twenty positioned guides at key locations so delegates could interact and learn about the islands rich history. In the evening, Strait Street was transformed into a food and drink arena where IFA’s beaming red lights lit up the once red light district.
Following two days of conferences and meetings, the delegates enjoyed a sit-down dinner at MonteKristo hosted by Malta’s leading celebrity and singer, Ira Losco. A surprise visit from Son of David and Nena performing her 90’s hit 99 red balloons with fireworks ending the spectacular evening.
20Twenty looks forward to that next big event. If it’s yours, get in touch!