Malta hosts Sweden: A knowledge exchange
Last week, 20Twenty dmc was fortunate to host a business exchange with Emnet and Maria from The Frans Schartaus Handelsinstitut in Stockholm. The aim was to share marketing knowledge and learn more about our different countries. We didn’t know what to expect from the two-day visit as it was our first time holding such an event. Needless to say, ten minutes into our conversation changed our mind-set. It was clear that Emnet and Maria were experts in their fields who happily shared key facts about Sweden and its people.
The first day consisted of presentations from both sides. 20Twenty dmc which focusses on the Nordic and German speaking countries, explained the different methods of marketing, operational strategy and the challenges faced with communication. Emnet presented us with information about the Swedish market which opened our eyes and invited us to think of different ways of communicating with the Swedish population. Maria revealed how the university places emphasis on hands-on learning and employs business leaders as lecturers. We learnt, that when students are ready for an internship, the university equips them with the right skills to dive right into their field. Frans Schartaus Handelsinstitut boasts that 93% of their students are hired within six months after graduation.
20Twenty’s challenges were the next subject for discussion so on the second day, a 20Twenty bright spark had the idea (since it was a sunny day) to conduct a walking workshop whilst exploring Valletta & Vittoriosa (Birgu). A short ferry ride to the Vittoriosa Waterfront from Valletta set in motion a five-hour communications discussion. The knowledge shared between us was so useful that we wished we had conducted this exchange earlier!
Thank you; Emnet, Maria and Frans Schartaus Handelsinstitut for such enriching two days.
Founded in 1865 by Frans Schartaus, the business institute offers post-secondary education where theoretical learning is integrated with vocational practice at the workplace. At Frans Schartaus, industry leaders teach students business through their experience and real world problems. This ideology gives students a peek at what is required to execute projects. The institute also puts emphasis on work placement. Up to one-third of a program is spent at a workplace. Early placements give students insights into their preferred profession and helps create new contacts for the future.